Review - BBM: Social Just Got Integrated

Here's a quote from BlackBerry:

"Did you know that seventy percent of BlackBerry® Messenger (BBM™) users use BBM every day to communicate with friends, family and colleagues?"

Well, now, social just got more integrated, as the next version of BlackBerry Messenger has been released.

For those who don't know, BlackBerry Messenger (BBM) is the instant messenger application for communicating between BlackBerry handsets.  I say 'communicating' because it is more than chat.  It's possible to send files, photos, voice recordings and video and it doesn't cost anymore than the data plan you already have.

I've written about it before, and even with the introduction of other cross-platform services, such as WhatsApp, it is a major selling point for BlackBerry.  Even Apple have tried to emulate it, with iMessenger.

So, what's new? What have RIM (the makers of BlackBerry) come up with now?

BBM6... A bright, shiny new, version that integrates with other applications.

For example, you could be playing a game online, and use BBM to invite others and chat about the game.

Or, using Foursquare (the location-based, notification, service) I can let my BBM contacts know where I am, even if they don't use it.  What's more, if they then click on the link within my status update, they can download the app for themselves.

Sports fan?  Using ScoreMobile (a great free app that tracks major sporting events; including the English Premier League) you can chat with friends about the game, in the application.  Clever eh?

It's a whole new way to interact, and share information, the apps you love to use and get more involved.

If you have a BlackBerry, then head over to App World and download the latest version of BBM.