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Wednesday, August 14, 2019

Audio Entertainment

Commuting can be such a drag! Whether alone, cocooned in your car, or travelling with the masses on public transport; getting to work is not usually a happy part of the day.

Of course, there is the radio; but with so much doom and gloom in the world, who needs to hear the hourly, or half-hourly news bulletins.

I have recently taken to two forms of entertainment whilst travelling.  Podcasts and audio books.

Podcasts


For the uninitiated, a podcast is series of broadcasts covering a plethora of subjects.  Some produced by well known broadcast organisations, such as the BBC.  Others are produced and presented by less known individuals.
In fact, that's one of the bonuses of a podcast; anyone can get in on the act and produce weekly episodes looking at their favourite TV show, or gardening, or politics or.... anything.

When I say anyone - I mean anyone.  I have a podcast of my own; which is available to listen to right here.

The BBC use podcasts alongside their regular progamming; providing either additional elements to a show, or an extra outlet for extended shows.  My favourites include "The Chequered Flag", their Formula 1 podcast.  Or, there's "Kermode and Mayo's Film Review".  This is broadcast on a Friday afternoon, but the podcast contains extra bits before and after the main show.  It's almost compulsive.

Other podcasts are "No Such Thing As A Fish", produced by the QI Elves, and is look at totally useless facts.  Funny as well as interesting.

Hollywood & Crime is a weekly series investigating a series or murders back in the 1940's, in Los Angeles.

The beauty of podcasts is that they're totally free; and you can download and listen to them on your phone.

Audio Books


My other, more recent discovery is audio books.  I had heard of them, but not really investigated them in detail.




I decided to have a look at Audible, which is an Amazon company.

Here you can listen to samples and purchase and download the entire book for listening; using their app (or on your laptop).

Audio books are not cheap.  Bearing in mind the production costs for a full, unabridged book, lasting upwards of 11 hours, they range from £2.99 to £20.

There are literally thousands to choose from.

"Mythos" read by Stephen Fry,
"Harry Potter and the Philosphers Stone" - also read by Stephen Fry
The Michelle O'Bama biography "Becoming"

The best way to enjoy Audible is through a membership plan.  For £7.99 per month, you get 1 credit.

You can use this credit for any book in their vast library.  They even have a guarantee that says if you don't enjoy a book, you can just return it.  Plus, if you decide to end your membership, which you can pause at any time, then you keep the books you already have.

You also get 30 days to try, without any obligation - and keep the book that you get in your trial.  It's a no-brainer.

Listening to podcasts or books, keeps my mind focused and I can progress the storyline, or learn something new.

What will you listen to next?

Lighting Up My Automation


I am a huge fan of automation.  I love using apps and services to make life just that little bit simpler.

Service such as Zapier or IFTTT, but there are other forms of automation.  Those that use physical equipment.

I'm referring to the Amazon Echo, Google Home and Apple Home (through Siri).

Using these small, unintrusive, devices, it's possible to listen to music, find out information and connect to a host to different technology.

But - you don't need these.  For example; I have a TP-Link HS100 in the hall, to which is connected a lamp.  The plug has a companion app (called Kasa) and it's this where the magic happens.

It's possible to schedule the lamp to turn on through a regular schedule, set a timer for how long the lamp is on, see the total amount of time the lamp has been on, and, of course, turn the lamp on and off remotely.

One big benefit is home security.  You can now control the lights to turn on and off to make it look as though there is someone home.

Want to add a caption to this image? Click the Settings icon.
Now - connect this to your Echo (or Home) and you have the ability to turn the lamp on and off with your voice....
"Alexa - turn on the hall lamp"; "Alexa - turn off the hall lamp"


Of course, the HS100 isn't just for lamps; you can connect compatible cameras (Kasa Cam) so you can view what's happening.  You can set up routines; which will link lots of devices together - maybe a lamp in the hall, and another upstairs.
When it's time for bed, you can set the downstairs lamp to turn off and the upstairs one to switch on!

I also have a routine on my Amazon Echo.  I just say "Alexa, bedtime" and the lamps downstairs turn off.

As autumn (and winter) approach, and the nights start drawing in, then why not get a couple of these devices so you can easily control the lamps in your home.

I love home automation; and I love the flexibility it gives me.  If you don't already have it, this is a great way to start (and you don't need an Alexa or Google to make it work).


Disclaimer - This post contains affiliate links.  If you purchase from these links I will earn a small commission.  This doesn't affect the price you will pay.

Tuesday, August 13, 2019

Earn Money With Instagram While You Sleep




I know you’d love to drink your morning coffee and see the money you’ve just earned while sleeping.  
This is what I'm now working to.

It sounds great, isn’t it? But how did I get here?

My passion for Instagram started 4 years ago. I was following @millionaire_mentor, he is the guy which inspired me a lot.

I started with small steps and almost NO INVESTMENT!

When I started, I knew nothing about affiliate marketing, how to create digital products or even how Influencers make money.

I still didn’t know how they got so popular. I was so fascinated by the fact that you can upload a picture and earn a sh*t ton of money.

I was actually spending more than 2-3 hours on Instagram and didn’t make money at all! (this thing needed to change)

So I started to search for answers. I started to look for Instagram opportunities.

It took me more than 1 year to learn exactly what’s working right now.

So, because I want to save your time and I would love to help you to skyrocket your Instagram and get passive income, I’ll tell you the secret.

Saturday, July 27, 2019

I’ve written a book... and more!



Welcome to a new episode from Productivity Matters. It's been a hugely exciting few weeks and I wanted to share it all with you.

Excitement Level 10 - my first book has been published, via the Kindle Direct Publishing program.

I decided to try this, as my idea for a book came about quite quickly, and I didn't spend months and months writing it. It just flowed.

KDP is free to use, to set up paperback and Kindle editions of the book, and they take a relatively small cut of the sale. In fact, when I looked into it, there are a few ways to make money - so long as the book actually sells, of course.

1. The initial 70% royalty of the ebook
2. The initial 60% royalty of the paperback, after printing costs have been applied
3. A small percentage when anyone reads a page from a Kindle Unlimited download, or from Kindle Lending Library
4. I also get a smaller royalty when someone downloads
5. And, this one surprised me - if I sell the book via my Amazon Affiliate link then I benefit from an additional 4%

As I said, of course, the book needs to sell to gain any of this... so, what are your waiting for :)

Updated Website


I've also been re-building my website, which is due to be launched in the next few weeks.

I've been building it on Wix - which is given a hard time by some, but so far I've been quite happy with how it's gone.

It's very flexible in allowing all sorts of layouts. It's almost there, so watch this space for news of the launch date.

Mailing List

Finally, I've been working on building up my mailing list. Now; this isn't the easiest thing to do.

I've watched countless videos on YouTube about it, and everything leads to giving away freebies - or lead magnets.

Brilliant, I thought - I can do that. And I created a productivity guide to give away. I think it's quite a good guide. It has the basics for managing your to-do list, and other ways to remain productive, as well as short reviews on the apps and services that I use.

I sent emails directly to people I know and asked them if they'd like to know more about this, and those that replied positively, I added them directly to my email management system - more on that in a moment.

Those that said no, I marked as such and left them out.

I'm still working at it; and I've taken to heart the fact that it's not a quick thing to do... need to plod away for some time.

Chatbot

Also (I said I've been busy) I've also been playing with a chatbot creator - Chatfuel.

It's only playing at the moment, but you can now send a message to my Facebook page, and sign up for the productivity guide I mentioned earlier.

Here's the link to the chatbot: Give it a try - https://chatfuel.com/bot/prodmatters

ConvertKit

For my mailing list, I started with Mailchimp; but found the interface to be a little unintuitive; plus, I worked out the cost could become prohibitive in the future, due to the way they count subscribers. So I watched a couple of videos and set up an account with ConvertKit. It is much easier to use; and any questions that I've had have been answered relatively quickly, given the time difference.

ConvertKitConvertKit allows you to see visual automation sequences, that have allowed me to not only capture subscribers and send them the free guide; but I also launched a mini course, via email, using the sequences - so, all emails are automated; you can see what's been delivered and, more importantly, those that haven't been opened. I set them up to send a week apart, so that I'm not considered spamming!
I actually integrated this with the Chatbot, using Zapier; so whenever someone signs up via the chatbot, they get added to the list in ConvertKit, and the automation in there takes over.


Keeping Busy

1. Keep Buffer full of posts for social media (Twitter and Instagram)
2. Launch the book
3. Update the website and get ready for full launch
4. Write more emails to be sent, via ConvertKit, to my mailing list
5. Create a chatbot, to drive more leads to my mailing list
6. Create new Zaps on Zapier, to manage new leads when they come in from chatbot
7. Write a script for todays show
Now; maybe I should only concentrate on one thing at a time. There's an awful lot of balls to keep in the air!

That's it for this episode.
I'm out of breath just thinking about everything I've been doing.
Links to everything I mentioned are in the show notes.
Thanks very much for listening, and until next time remember - Productivity Matters.

Equipment I use to make my podcasts:


Blue Yeti Microphone
Pop Filter
Professional Microphone Boom Arm
This page contains affiliate links. If you purchase from these links then I may receive a commission.  This does not affect the price you will pay.  Thank you.

Friday, July 26, 2019

Stream Wars!!

Actually, I'm writing this from the view of two services

Amazon Prime Video and Netflix.  However, this is becoming a packed market, with at least two new services due to be launched in the UK very soon.

ITV and the BBC are launching Britbox later this year, at the same time that Disney will be launching their Disney+ service.

However, until then, arguably the two biggest video streaming services today are Netflix and Amazon Prime.

So; how do they stack up?  

Well; I subscribe to both; with the Amazon service part of my overall Prime subscription.  For Netflix, it's £9.99 per month (and that's about to increase a little bit too!)
If you purchase only the Amazon service, it's £7.99 per month (but you do get 30 days free).

Originals and Exclusives

They both boast their Originals and Exclusives.  What's the difference?

An Original series or movie was commissioned directly for the service, whilst and Exclusive is where they have negotiated to be the only streaming services to show the title.  It is highly possible to see and Original on other broadcast services - for example, The Bodyguard was made by ITV, but was shown on the BBC, and was then bought by Netflix.  It's a complicated business.

Both Amazon and Netflix heavily promote their own 'original' tv series and movies; and whilst Netflix seem to have the upper-hand with some of their content, Amazon are right on their tail with some great offerings.

It's also good to see that both of these services have stepped up, in recent times, and 'saved' network series' after they were announced they were being cancelled.

Shows like Brooklyn 99 and The Expanse are two examples where they were picked up by Netflix and Amazon respectively, all down to fan-pressure.

Netflix, of course, has huge titles, such as Stranger Things, Black Mirror and a number of Marvel titles too (but that is likely to change when Disney+ is launched).

Amazon has the brilliant Mrs Maisel, Sneaky Pete, Man In The High Castle and Good Omens and many more great shows.

So, which is best?

So, back to the question I asked at the beginning?  

Which is best?  

It's difficult to answer, as they both offer so much.  

I think Netflix might just 'win' based on the sheer volume of content available; but that will change when titles are removed in the coming months.

New services will be vying for your money; and if you're a Disney fan there is a whole load of new and exclusive content being made for that platform.  As I said at the start, it's a busy marketplace, which doesn't look like it's going to quieten down any time soon.

Stock up on the popcorn.




x

Thursday, May 16, 2019

Imposter Alert

Introduction

Hello there.



Podcasting

Podcasting in the UK is on the rise.  At least, that's according to Ofcom.

Who are Ofcom?  It's the The Office for Communications; the regulator for the communications services that we use and rely on each day, in the UK.

They make sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.

They also oversee the universal postal service, which means Royal Mail must deliver and collect letters six days a week, and parcels five days a week, at an affordable and uniform price throughout the UK.

Another remit is to help to make sure people don’t get scammed and are protected from bad practices. This is particularly important for vulnerable or older people.

They also help to make sure people across the UK are satisfied with what they see and hear on TV and radio, and that programmes reflect the audiences they serve. We consider every complaint we receive from viewers and listeners. Often, we investigate further and we sometimes find broadcasters in breach of our rules.

Ofcom are independent, and funded by fees paid by the companies they regulate.

It appears that podcasts fall outside of the Ofcom remit, but that doesn't mean they don't keep a keen eye and report on findings.

In this case, a report from 2018, which found that, in the UK, the number of weekly podcast listeners has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to 5.9m (11%) in 2018.

The increase is across all age groups, but the steepest growth is now among young adults aged 15-24 with around one in five now listening to podcasts every week.

- the most popular podcast genre is Comedy, followed by music, TV and film.

- Half of podcast listeners are under 35. While only 29% of traditional radio listeners are under 35, this rises to 49% for podcasts.

- Approximately 96% of listeners also listen to the radio each week, though live radio commands a much lower share of their total listening activity (48%) than adults generally (75%).

- Podcast versions of BBC radio programmes such as Desert Island Discs and Kermode & Mayo’s Film Review feature regularly in Apple’s iTunes podcast chart. TV broadcasters are increasingly interested in podcasts as a source of material for TV shows, or as an extension of established series (such as ITV’s podcast Love Island: The Morning After).

Starting Your Podcast

So, now is a great time to get into podcasting.  What's more, because it's yours, you can do with it what you like.  You own it.  You can record to your own schedule and not answer to the regulators or senior bosses.

Plus - there is no age barrier to running a podcast.  Young or old, everyone has a voice, and it can be quite cathartic to sit and talk; get things off your chest.  It's like a self-service therapy!!

However, you do need to consider your audience.   Content is king - you'll hear a lot about that when researching podcasts; simply because, without great content, you won't have an audience.
You need a reason to 'tune in'.  Either download or stream the episodes.

You also need to get over the anxiety of talking to yourself.  Which is, basically, what you're doing when you sit down to record.  The anxiety that what you're recording isn't good enough, and even greater anxiety that nobody will listen.

Of course, if you don't promote your podcast, then no-one will know it exists, and you will end up with very few listeners; just those who fell over your podcast whilst browsing.  But put in some serious promotion and the numbers will grow.

One of the biggest issues with podcasting, is PodFade.  It's easy to get started, but it's easier to stop.  Life gets in the way and you stop doing it.
There are hundreds, if not thousands, of podcasts that start with great intentions, but fade into the background as the episodes dry up.

It's hard to keep going. You have to really work at it.  I've missed publishing for a couple of odd weeks; and I felt really guilty.  But who was I feeling guilty for?  You?  I doubt anyone noticed I wasn't there.  I felt quilty for me.

The other point that might stop someone starting a podcast is because they don't think they'll be any good!  To quote Zig Ziglar....

"You don't have to be great at something to start, but you do have to start in order to be great"

If you're thinking about podcasting; just pick up your mobile phone, download the Anchor app and record and publish. 
It's all there, in your hand, and I highly recommend giving it a go.

Imposter Syndrome

Leading on from this, and especially the point about feeling inadequate to start a podcast, comes the subject of Imposter Syndrome.

This is a psychological term referring to a pattern of behaviour where people doubt their accomplishments and have a persistent fear of being exposed as a fraud.

This feeling of being a fraud is not uncommon. It has been estimated that nearly 70 percent of individuals will experience signs and symptoms of impostor phenomenon at least once in their life. 
This can be a result of a new setting, academic or professional. Research shows that impostor syndrome is not uncommon for students when entering a new academic environment. Feelings of insecurity can come as a result to an unknown, new environment. This can lead to lower self-confidence and belief in their own abilities.

Certainly, this is something that I can relate to.  When I start a new contract, there's always this feeling that 

The Symptoms:
A lack of self-confidence, anxiety, doubts about your thoughts, abilities, achievements and accomplishments, negative self-talk, feelings of inadequacy, dwelling on past mistakes and not feeling good enough — these are all signs and symptoms of imposter syndrome.

The Cause:
Nature and nurture together create the tendency to experience feeling 'not good enough' or the Imposter Syndrome. However, the feeling remains latent until it is triggered by something external to us; something we react to; something that tips us into actively feeling not good enough.

Overcoming:
The first step in overcoming Impostor Syndrome is to acknowledge what you're feeling, and why. Start by keeping a journal. Whenever you experience feelings of self-doubt or inadequacy, write them down, and explain why you're feeling this way. Be as specific as possible about each situation.

The next steps are:
Step 2: Realise The Truth. ...
Step 3: Choose Someone To Confide In. ...
Step 4: Turn It Around And See The Gift In Your Imposter Syndrome. ...
Step 5: Set Goals And Expectations You Know You Can Achieve. ...
Step 6: Accept Where You're At And Revisit In 90 Days.


Thank You

I hope you’ve found this interesting.

Don’t forget to follow me where you normally listen to your podcasts.

Thank you very much for listening and until next time, remember, Productivity Matters.

Equipment I use to make my podcasts*:
Blue Yeti Microphone - https://amzn.to/2R2am1N
Pop Filter - https://amzn.to/2OVMbQP
Professional Microphone Boom Arm - https://amzn.to/2P4EIio

Friday, April 26, 2019

How Seriously Do You Take Online Security

I’ve talked about online security in the past, and thought that, following recent headlines, I’d do a follow up. 
It seems that, on the whole, we’re not learning lessons and we are exposed in ways we simply can’t imagine.  It seems to be a case of ‘it won’t happen to me’ attitude.
It’s strange, because you look after your house keys and the keys to your car/bike/van etc.  You’ll lock belongings away safely; but it appears that, generally, we’re care-free when it comes to passwords.

National Cyber Security Centre

A recent study by the UK National Cyber Security Centre found that the most common password found on accounts that had been breached was 123456. 
It was found 23 million times. Second most popular was 123456789, then “qwerty”, “password” and 11111111
The NCSC study also asked people about their security habits and fears.
It found that 42% expected to lose money to online fraud and only 15% said they felt confident that they knew enough to protect themselves online.
It found that less than half of those questioned used a separate, hard-to-guess password for their main email account.
This last point is very worrying as your email is the one place a hacker could get access to everything! They could use it to find out all about you, then target scams specifically at you. 
Take this real life example where a scammer convinced someone to part with thousands of pounds.
Because they had the password to the users email account, they discovered they're in touch with a builder about some work. 
The scammer then emails you, pretending to be the builder, asking for money. 
You pay. That’s it. 
The banks take the stance, currently, that because you authorised the transaction; known as an Authorised Push Payment, then you’re liable and they don’t have to refund you. 
It’s harsh, and steps are being taken to address this; but through taking care with your online security reduces the risk of this happening.  The onus must be on us to take care with our money.
Another issue is that, apart from being easy to crack, it’s a fair bet that these password are being used for multiple accounts. So, if one of your accounts had been compromised, then the hacker can just use your username and password against other sites to see if they get a hit!

How?

So. How can you protect yourself online?
The first step is to use a different password for each online account you have. 
This might seem onerous, but your online life is on the line and you need to protect it.
This will reduce the impact of a hacker accessing your accounts.  Where possible, use different usernames too.  You need to make it as hard as possible for the fraudster to get access to your information. 

Password Strength

Using a different password is good.  But, if it’s easy to guess; like a surname, maiden name, dogs name etc; then this will be easily found out by the fraudster and… BINGO!!
The passwords need to be hard to guess and there are a couple of ways to do this.
The simplest method is to come up with a phrase and create a password using the first letter of each word.
So, you might use the phrase “My favourite place in the world is at home with my family”.  Your password would then be ‘MFPITWIAHWMF’
That’s a great password.  Now, mix it up with some upper and lower cases.  You could replace certain letters with numbers; for example replace the ‘I’ with a ‘1’ and replace the ‘A’ with a ‘4’.
Now you have ‘MFP1TW14HWMF’ (or ‘Mfp1tw14HwmF’)  Maybe you can introduce some special characters - ‘Mfp1tw1&HwmF’.  
You still need to create separate passwords for all your accounts, but if you make them memorable, then the difficulty in remembering them is reduced.
This is quite difficult to articulate on a podcast, so don’t forget to read the transcribe on my blog; details in the show notes.


However, you probably have lots of online accounts.  There’s all your online shopping accounts. Financial accounts. Your email account (or accounts).  Your Netflix or other streaming service login.  Your social media accounts too.
I’ve checked, and I have 286 different accounts.  Not all of them are used regularly; but they are all accounts stored somewhere online.
Of these, only 6 of them have the same password.  I really should take a look at those!!
How do I do it?
I use a password manager, called LastPass.  There are others on the market, such as Dashlane and 1Password; but I’ve been using LastPass for years and have been very happy with them.

LastPass is cross-platform, so I can use it on my MacBook, iPhone, or anywhere else I access the web.
When you create an account, you set up an access password - this should be a hard-to-guess password, as it’s the only one you’ll need in the future.  It’s so important (and secure, not even the guys at LastPass can retrieve it) that if you lose it, then you’ll lose access to all your passwords.
The next time you log in to one of your online account, LastPass will ask you if you want to store this in your vault.  If you say ‘Yes’, the username and password will be stored securely.
The next you go to the login page, LastPass will recognise the site, and will prompt you to select the details from the vault.  Simply select the details, click login and you’re done.  

Now, you’re going to set up a brand new account and you reach the field that says ‘Enter password’.  Instead of using your usual string of letters, you can now ask LastPass to generate the password for you.  I’m not going to talk through all the steps, but at the end, your new account will be stored in the vault, and all is safe.

LastPass also gives you the space to store images; so you can create Secure Notes, with passport information, driving licence information etc, and store images of your current documents.  All safe.

In an emergency, (if your passport has been stolen) you can access these easily, wherever you are.
Another great feature of LastPass is the ability to store credit and debit card information; along with your address details.  The next time you shop online and need to get your card (which is in your wallet, in the kitchen, and you really can’t be bothered to get up) then use the Form Fill functionality to retrieve the necessary information and your purchase is complete.  You can set additional security against these; so that you have to enter your LastPass password to access them - adding an extra layer of protection.
Housekeeping is a breeze and you can take regular Security Challenge to test your password strength.  You will be told how old your passwords are, and in some cases, LastPass will automatically update them (for certain sites) with just one click.  It’s a real timesaver.
It’s definitely worth looking into, and there’s a link in the programme notes to get you started.
I have literally scratched the surface of password security, and it will take a little effort to get your house in order.  But, it must be worth it, to know your information is secure and away from the prying eyes of the fraudsters.

Two Factor Authentication

There is one further level you can go to secure your passwords; and that is 2FA - 2 Factor Authentication.
This is being offered by more sites now, and means that access to your accounts are only available when you have the password and a physical entity at the time of logging in.  Your mobile phone is probably the key here; although it could be a token too.
When you log in, you’ll use LastPass as usual to pre-populate and send your login details, then you’ll be asked to enter another piece of identification, generated on a device you physically have with you.  This way; even if the hackers get your detail, they cannot access your account.
You still need to be vigilant.  Password managers won’t save you from accessing ‘dodgy’ sites and entering your information.

Try Before You Buy

As I mentioned, this is a subject close to my heart.  It seems the simplest thing to do; but it’s amazing the number of people who, at the very least, don’t use separate passwords.
Click here to try LastPass free for 30 days, and after that it’s approximately £30 per year.  I think that’s very reasonable for peace of mind.  You can even take advantage of their family plan, for up to 6 people, for about £36 per year.  True value.
Don’t become a statistic. Don’t be one of the 15% who aren’t confident in online security. 
Take the first step and see how LastPass can help you. 

Thank You

I hope you’ve found this episode interesting.
If you have any questions about online security or anything else, then please get in touch via Twitter @prodmatters
Don’t forget to follow me where you normally listen to your podcasts.
Thank you very much for listening and until next time, remember, Productivity Matters.
Equipment I use to make my podcasts:
Blue Yeti Microphone - https://amzn.to/2R2am1N

Professional Microphone Boom Arm - https://amzn.to/2P4EIio

Try LastPass free for 30 days - LastPass

If you purchase from these links then I may receive a commission.  This does not affect the price you will pay.  Thank you.

Friday, March 01, 2019

Setting Healthy Goals

Intro

Hi there.
I’m Julian and I'm really pleased that you've chosen to download and listen to this episode. Or maybe you haven't downloaded it.  
Maybe you’re streaming it directly.  
Whichever way you’re listening, I really appreciate you taking the time to listen to little 'ol me! 
If you're new here, then welcome to the Productivity Matters podcast.
On this episode, I’m going to take a look at the NHS, setting personal goals
Are you ready?
Let’s go... 


The National Health Service

It’s been a bit of roller-coaster time lately.  I recently changed jobs, moving from the excitement of working at MediaCity, to the not so exciting NHS (that’s the National Health Service, for those of you outside of the UK).
The NHS is a huge, unwieldy beast of an organisation, responsible for health and social care for millions of people, throughout the UK.  Just to give you an example, during 2017/2018, there were over 23 million visits to the Accident & Emergency departments.  And it’s completely free at the point of use.
This normally means that anyone registered with the system, available to legal UK residents regardless of nationality, can access the full breadth of critical and non-critical medical care, without payment.  There are some exceptions such as eye-care, dentistry and prescriptions, but these are heavily subsidised, so are cheaper than private providers.
It started 70 years ago, in 1948, and now employees around 1.2 million people.
Approx 80% of the NHS in England is funded through general taxation and National Insurance contributions, which are made by employees, employers and the self-employed. A much smaller proportion is collected through patient charges, as I mentioned, for things like prescriptions and dentistry.
To put these numbers into perspective, the total cost for running the NHS in 2017/18 was £125 billion….   equivalent to about $163 billion!
The proportion collected through the National Insurance contributions accounted for £24 billion - about 20% of the total cost.
In Scotland, Ireland and Wales, the health service is a devolved matter, so those governments can decide how much to spend on health, from the block grant that they receive from central government.  One important difference is that they do not charge for prescriptions - so patient care is completely free.
Whilst the NHS is a much derided organisation - there are many people who complain about many aspects including lengthy waiting times for consultations and surgery, lack of beds in hospitals, and closures of clinics around the country.
As with all taxation and government spending, it’s a very hot topic, and one that I’m neither inclined, nor qualified, to talk about in any detail.  Like most people I have my own opinions and it’s my personal belief that without the NHS, the country would be in a much poorer state.  Maybe that’s because I have had many personal interactions with them, over the years, and I’ve never had cause for complaint.  Much the reverse actually.
Episode 9 of this season, at the end of January, I published an episode about my experience with Diabetes (link in the show notes) and the care I’ve received has been second to none.  
When my dad was very ill, they pulled out all the stops to save him; literally transferring him, in an ambulance, about 200 miles, to another hospital, for a life-saving operation.
This doesn’t take away the very real issues that are affecting the NHS - doctors and nurses are under increasing pressure, and it’s more than a regular occurrence that routine operations are postponed due to the lack of beds being available.
However, if we only had private care available, then the state of health and wellbeing in the UK would be in a very grave situation - pardon the pun!!
So, why have I given you this basic insight into the NHS?  Do you know something?  I don’t really know… just wanted to share a little background on one of the largest institutions in the UK.  
The small part I play is within NHS Digital - the national information and technology partner to the health and social care system. They’re working, through technology, to help transform the NHS.

Goal Setting

It’s important, when going through tough times that we remain positive. 
Don’t focus on what you don’t have.  Don’t focus on what you wish you had.
Focus on what you DO have.
Of course, you want things, and having targets and goals are all credible things to set yourself.  Indeed, without them you’ll be stuck in a rut.  
It’s important to review goals.
Without goals you lack focus and direction. Goal setting not only allows you to take control of your life's direction; it also provides you a way of checking whether you are actually succeeding.  
When you start your goal setting process, you need to start with careful consideration of what you actually want to achieve.
It’s important to also remember that goal setting is an ongoing activity.  You don't just set a goal and forget about it.
Life happens and sometimes you need to review the goals.  Remember to keep checking that you're on track, and make regular time-slots available to review your goals. 
It’s very important that you're motivated by your goals.  They must be important to you, and you need to know that there is a value in achieving them.
What are your priorities in life?  Set goals that relate to them.  If you’re not careful, you could end up with too many goals; which means spreading yourself too thin and unable to achieve them.
Make sure there is a sense of urgency around achieving your goals.  Not so much a 'can do' attitude, more of a 'I must do this' attitude.
Your final goal may not change, but the plan you have put in place to achieve it could change quite significantly, which is why it’s important to have review sessions with yourself.
Stay focussed and take the bull by the horns.  That’s a strange saying isn’t it?  Why would anyone do that?
Why would you grab the bull by the horns?  I’ll tell you why.  It’s because it is dangerous.
It means doing something difficult in a brave and determined way.  
So, that’s what I’m going to do.
Review my goals and aim high.

Equipment I use to make my podcasts:
Blue Yeti Microphone - https://amzn.to/2R2am1N
Professional Microphone Boom Arm - https://amzn.to/2P4EIio



If you purchase from these links then I may receive a commission.  This does not affect the price you will pay.  Thank you.

Friday, February 15, 2019

Making A Podcast

Intro

Hello?  You there?  Ah! Good.
In a recent episode, I talked about the irony of how many podcasts there are about making podcasts - then realised that this might be a good idea for me too!!  I mean; it fits in well with my raison d'etre.... ooh la la!!

So, on this episode, I’m going to talk through my experience of getting this podcast made, the ways in which I promote it and if it's something you're interested in, then just do it!

The Reason Why

I've always been a keen listener of podcasts.  I've subscribed to many over the years, and they've been getting ever more popular.  All of the big broadcasters have broken some of their programmes into smaller chunks, or segments from the main programming.
But it's the independent podcasters that are taking over the airwaves (or should that be bandwidth).  There's space for everyone, whether you want to present all encompassing drama or investigative journalism on a weekly or monthly basis; or if you are short-form presenter, with the ramblings of your mind on a daily basis.  
Do you have hours to talk, or just a few minutes?  It doesn't matter.  There's no right or wrong length for an episode.  There's no scheduling to fit into.  You just need to get whatever you want to say 'out there'.

And you can do it by yourself, Solo style, like me; or you can present with a friend or a bunch of friends.  Invite guests to discuss their passions - that's also another way to promote your podcast.

Getting Started

Now, it can be a little daunting.  There are so many places vying for you to publish your podcast.  Where do you start?
I started with Anchor.  It's a free service that not only publishes on their own site, but also syndicates the feed across multiple other publishers.  This means you only need to upload once, and as long as it meets the criteria (which it usually will do) then it will automatically feed to Apple Podcasts, RadioPublic, Overcast, Spotify, Pocket Casts etc etc etc...
This particular podcast is available on 11 platforms.  And, of course, the more platforms you're on, the broader the audience.

Equipment

Another consideration is the equipment to use. 
Anchor provide all the tools you need in their mobile app - available on iOS and Android.  You can record, edit and upload all from the one device.  It's a good way to get started; and is quite simple too; if a little fiddly.
Just by using the microphone that's part of your phone, you're good to go.  Now - it may not be the best sound quality; but there are plenty of podcasts where this is how they do it; and in some cases, make a feature of it.
If you want to make more of a presentation, then you'll need a microphone and computer - either a PC or a Mac (or laptop equivalent).  There are a multitude of microphones available and this episode is not a review - you can find reviews elsewhere; but popular models are the relatively inexpensive Blue Snowball, to the Audio-Technica AT2020USB (and upwards).
I use the Blue Yeti; which I bought after only a couple of episodes. I based my decision on cost, as well as the functionality and ease of set up; i.e. there isn't any - just plug and play.  It's a USB microphone, so I don't need additional power. 
As a desktop mic, it easily picks up knocks and even the taps on the table - which is why I now suspend the mic from an arm, to reduce this annoying interference.
Another reason I like the Blue Yeti is for the headphone socket, so I can hear myself directly and can check sound levels easily.

Software

If you're using a laptop or desktop to record, there are a couple of free options to capture your recording.  Audacity is great to use and not too complicated (and this can be used on Mac or PC), and if you're using an Mac, then Garageband is ideal.
You can record what you want, and then edit as required.  Making a podcast isn't quick.  Whilst the end result, for me, is usually around 10 to 15 minutes, it can take an hour to record and edit; then edit some more.  But, I like to think it's worth it?!
If you've never done it before, it can be quite daunting talking, in essence, to yourself.  And unless you know what you're going to say, there could be a lot of 'ums' and 'ahs' and you could find yourself repeating words - which you won't know until you listen back.
Once piece of advice is to talk slowly.  Give yourself time to think; but importantly, you can edit out much of this later.
If you are capable of talking on the fly then that's great.  You might find you need bullet points, to prompt you as you go.  Some may find the need of a full script is better.
That's what I do.  I write a fully fledged script and then use it as a base.  It needs care, to make it sound natural when talking; and that comes with experience and some practice.

Sounds Good

So, you have a microphone.  You've loaded the application to record.  You have script.
How do you make it all sound good?
First of all, make sure that the space you're recording in isn't an echo chamber.  Unless you have access to a proper recording studio, then you're likely recording at home. 
One of the issues is that of an echo. Take the curtains out of a room, and you'll notice how much your voice echoes.  You probably wouldn't notice having a conversation with someone, but listen back to a recording and you'll soon realise how empty it sounds.
Curtains help to deaden the sound.  You need to do the same.  Some people sit under a duvet.  I actually prop pillows up in front of me, to help.
Another, non-essential piece of equipment, is that of a pop-filter.  This sits over the microphone and helps to prevents the 'p' and  'b' popping sound as you talk.
Now, practice what you want to say.  Speak in your usual voice.  Be natural.  And when you do this check the levels on your recording software.  You'll notice some green bars flashing as you speak.  The louder you get, the further up the range they go, changing colour through amber, then red.
Red is bad.  It's too loud and will sound distorted to your listeners.  You need to remain in the green area - so you'll need to adjust the input levels (also known as gain).  And you need to speak in your normal voice to make sure you get it right.
Once you're happy - press record and off you go.

Recording

Now, you can either record the entire podcast in one go, or, and this is what I do, record in sections.  It makes it easier if you make a mistake and helps with the editing later.  But, it's a personal choice; and you might want to experiment to see which is best for you.
The more parts you make, the longer it will take to edit; on the other hand, if you record in one go, then you'll either have to re-record the entire thing again, or take a lot of time editing.

Editing

OK.  You've finished recording.  Congratulations.  That wasn't so bad, was it?
Now, save it.  Before you do anything else.  You don't want to suddenly lose everything.
Now you need to listen back and cut out all those mini stumbles, the 'ums' that you didn't know you were saying and those often repeated phrases, that are a habit, and don't sound too good in a broadcast.

Publish

Once you've done the editing, and you're happy, then upload the file.  Here you can also add the show notes - the information that your audience will read about the episode.  On the main Anchor website you can choose to schedule the episode to be published in the future.  This functionality isn't available via the app.
You're almost there.

Promote

Your episode is waiting to be published.  Now you need to promote it.  There's no point spending all the time writing, presenting and editing your podcast, and then not tell anyone about it!
So, where do you go?  Instagram and Twitter are two of the best places, and if you have Facebook, then there too.   Search out the hashtags to use, that will get your post noticed.  Experiment with different ones - your audience will probably change as you do; so you'll get heard by more people.
I create specific artwork for each episode, based on a template, that I update each time.  It makes it quick and retains a sort of brand image.  I use Canva (which is free) for creating the artwork, and I use Buffer to schedule posts so that they automatically post at relevant times to the audience.  There is a future episode about this; so remember to follow this podcast.
You might want to use other tools to help promotion, such as Headliner, to create a short trailer.  It's also free to use, and adds an element of professionalism to your podcast.
Artwork created.  Buffer loaded with posts to advertise your new episode; at a time to coincide with the release of the episode on Anchor.  Now, you just need to wait.
But - even when your podcast has been released, and people are listening to it, you still need to continue to promote it.
It's a big world out there, and the audience is ever growing and changing. So don't sit still.  Keep promoting, try various hashtags to see which ones work the best and get the bigger audience.  Try posting at different times to see which works best.
Remember, your audience is global - so whilst your sleeping, others are awake and reading your blog, tweets, instagram posts and listening to your show.  Notice how I've also embedded a player into this website, so making listening even easier for my audience.

Making Money

Making a podcast is enormous fun.  Whether you're doing it for pleasure, or whether you have a business you're promoting.  You just have to do it.
It's about consistency.  Putting out content on a regular basis, to build a following.  Tell your friends and family about it.  Don't be shy.  And listen to feedback.  Take on board any constructive criticism to help improve your episodes.
Monetisation comes later.  If you're doing it to make money, you'll have a very long wait on your hands.  I recently started a 'Paid Listens' programme with RadioPublic.  It means a small pre-roll advert and then on-with-the-show.  For every 1000 listens I will earn a whopping $20 (that's only for those listens via the RadioPublic app) not the other podcast apps.  This is not a get-rich-quick scheme.
If you are after the money; then you'll also need to look at other avenues, such as a blog, with advertising, or getting your show sponsored.  Again, this needs numbers; although Anchor does have a sponsorship program, but only if you're in Canada or the USA!
So....
Do it for love.  
Do it for your audience, but mostly, 
Do it for you.

Thank you very much for listening and until next time, remember, Productivity Matters.
Equipment I use to make my podcasts:
Blue Yeti Microphone - https://amzn.to/2R2am1N
Professional Microphone Boom Arm - https://amzn.to/2P4EIio


If you purchase from these links then I may receive a commission.  This does not affect the price you will pay.  Thank you.

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